Renowned Kenyan media personality Betty Kyallo has cautioned influencers on their approach to promoting anything that impacts their followers.
According to Kyallo, influencers should conduct thorough research before promoting anything, especially medical or cosmetic procedures.
Owing to the immense influence that they wield on social media, many brands and businesses have partnered with influencers to promote their products.
She further noted that influencers should be the first line of defence by declining to promote products that could harm their followers.
Betty moreover emphasized the importance of personal responsibility and thorough research among netizens before rushing to pay for any product merely because a popular figure is associated with it or has been promoting it.
Her comments come after the tragic death of Lucy Wambui who died after a medical procedure conducted at Body by Design cosmetic clinic.
Following her death, the Ministry of Health moved in and closed Ominicare Medical Limited.
Health Principal Secretary Mary Muthoni confirmed that the facility had been closed for significant non-compliance with medical institution regulations.
